Skincare bottles and tins on a shelf against a white brick wall

Industries

Built for beauty and wellness brands

Measure trial payback, time refill reminders and test whether gifts earn extra profit.

What each team gets

Illustrative scenarios and figures. We model your actual costs, customer behaviour and business rules.

Founder and finance

A healthy total hides customers whose costs exceed their sales.

TodayContribution

$7.6m

59,000 customers

With customer-level profitContribution

+$9.7m

38,000 customers21,000 customers −$2.1m

Action: See contribution by customer and cohort over an agreed period, then decide where to invest.

Growth

A popular discovery kit can fail to earn its cost back.

TodayTrial sales

More kits sold Sample, affiliate and fulfilment costs are easy to miss

With customer-level profitTrial-to-full-size profit

Did the trial pay back? Track acquisition and kit costs alongside later full-size contribution

Action: Report payback by trial offer and recommend the next eligible full-size product.

Your expertise, embedded: Your team defines trial costs, compatible routines and the payback window.

CRM

One reminder date treats a serum and a body wash alike.

TodayFixed reminder

Email at ten weeks Pack size, repeat history and subscriptions are ignored

With customer-level profitProduct-specific window

A useful refill reminder Estimate timing from product, pack size and observed repeat cycles

Action: Send a consented refill reminder; skip upcoming subscription shipments.

Your expertise, embedded: Product experts set plausible usage windows; CRM handles consent and gifting.

Operations and CX

A free gift adds cost even when it changes no buying decision.

TodayGift revenue

Sales went up Revenue alone cannot show whether the gift worked

With customer-level profitOffer + holdout

Extra profit after gift cost Compare contribution after gift, discount, packing and delivery

Action: Run eligible offer tests and recommend the one that earns extra contribution.

Your expertise, embedded: Your team sets stock, expiry, advertised terms and minimum contribution.

The closest case to beauty and wellness

A skincare store with white shelving and plants

Closest case, D2C household brand

A $50m D2C household brand, AU, NZ and UK

300,000+ customers. Contribution for every order and customer, from Shopify, inventory, courier, 3PL and payment-fee data.

We don't have a beauty and wellness client we can show yet. The closest is a D2C household brand with the same repeat-purchase pattern.

51%of contribution from the top 20% of customers

2 in 3customers ordered only once

~$1ma year of contribution uplift