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boringstack / Data / Sources FY26 · rolling 12 months HP

Sources

Add source

Sources

all synced today

Records landed

14.8m

last 24 months

Customers joined

128,400

on 4 identity keys

Orders matched

99.2%

to a known customer

Connected sources

Source	Feeds	Records	Status
Shopify	Ecommerce	1.42m	Synced 06:04
Lightspeed	POS · 38 stores	3.10m	Synced 06:04
Klaviyo	Email	9.80m	Synced 06:03
Zendesk	Service	0.09m	Synced 06:02
Xero	Ledger	0.41m	Synced 06:01

Your AWS tenancy

harbour-pine-produs-east-1Healthy

Landed14.8m rows

Validated14.6m rows

Joined128,400

Ready for agents12 tables

Your SSOEncrypted at restZero-retention model APIs

Refreshed 06:04 todayNext sync 06:00 tomorrow

Definitions

The semantic layer: one set of definitions every report and agent reads.

Propose a change

Terms defined

22 agreed, 2 in review

Owners

one per definition

Systems mapped

every field traced to source

Conflicts resolved

different answers, one number

Business definitions

Term	What it means	Built from	Owner	Status
Active customer	Bought in the last 12 months, in store or online	Shopify, Lightspeed	Head of Customer	Agreed
Contribution	Revenue less product cost, freight, returns and service	Shopify, Lightspeed, Xero, Zendesk	CFO	Agreed
Store sale	A paid POS order, excluding staff sales and samples	Lightspeed	Head of Retail	Agreed
Repeat customer	Two or more orders, at least 30 days apart	Shopify, Lightspeed	Head of Customer	In review

How many customers do we have?

Shopify said96,200

Lightspeed said71,900

Klaviyo said142,300

Agreed answer: 128,400 active customers. Each person is counted once across every system, matched on email, phone, loyalty ID and card.

Every report and agent reads these definitionsLast change approved by the CFO 2 days ago

Profit and loss

FY26 · all channels · $m

By store Export

Revenue

$61.2m

+4.1% vs FY25

Gross margin

53.9%

−0.6 pts vs FY25

Cost to serve

$6.9m

+11.4% vs FY25

Contribution

$16.4m

26.8% of revenue

By channel

$m	Online	Stores	Total
Revenue	24.6	36.6	61.2
Gross margin	12.8	20.2	33.0
Cost to serve	(5.2)	(1.7)	(6.9)
Marketing	(3.0)	(1.1)	(4.1)
Store labour	–	(5.6)	(5.6)
Contribution	4.6	11.8	16.4

Cost to serve grew 11.4% against revenue at 4.1%. Online returns are $0.5m of the $0.7m increase.

Contribution by month

1.1

Jul

1.1

Aug

1.2

Sep

1.3

Oct

1.9

Nov

1.6

Dec

1.2

Jan

1.2

Feb

1.3

Mar

1.4

Apr

1.5

May

1.6

Jun

Reconciled to Xero 06:04 todayVariance to ledger $0.00m

Priya R.

Repeat VIPStore + onlineMember since 2021 · Brooklyn

Lifetime value

$4,180

top 4% of customers

Contribution

$1,120

after returns and freight

Orders

buys every 9 weeks

Last order

11 wks

past her own window

Spend by quarter

Q1 25

Q1 26

Bought in every quarter for three years, then nothing for 11 weeks. Her own repeat window is 9.

Where she buys

Brooklyn store78%

Online22%

Next best action

RecommendedWin back

Personal note from her Brooklyn store

Buys in store 8 times out of 10, not by email
Never bought on discount, so no markdown
Two staples reordered 6 times, in stock now

ApproveAdjustWorth $620

Recent activity

3 days agoEmail · opened, did not click

11 weeks agoOrder · $214 · Brooklyn store

12 weeks agoService · sizing question, resolved same day

Segments and actions

Each segment has a decision, an owner and a value. Approved actions go straight to the team that runs them.

Export

Segment	Customers	Contribution	Decision	Owner	Worth a year
Repeat VIPs	9,120	$7.9m	Protect	CRM	$0.5m	✓ Live
Full-price loyalists	14,600	$5.2m	Hold price	Trading	$0.3m	Review✓ Approved
High value, gone quiet	5,340	$3.1m	Win back	Stores	$0.9m	Approve✓ Approved
Discount-led	31,200	$1.1m	Reprice	Trading	$0.4m	Review✓ Approved
One and done	61,240	$0.4m	Nurture	Marketing	$0.2m	Review✓ Approved
Heavy returners	6,900	−$1.3m	Stop paying	Ecommerce	$0.8m	Review✓ Approved
All customers	128,400	$16.4m			$3.1m

6,900 customers cost $1.3m more to serve than they pay. They sit inside the same channel report as the VIPs.

Refreshed 06:04 todayEcommerce · POS · Email · Service · Ledger128,400 customers joined on 4 identity keys

Win back approved · 5,340 customers sent to store managers and Klaviyo

Payables and receivables

This week · supplier invoices read from the AP inbox, receipts matched to the bank feed

Export Approve 173 matched

Invoices read

214

from the AP inbox

Matched, no touch

81%

order, receipt and invoice agree

Receipts applied

92%

386 of 419 bank lines

Overdue 60+ days

$126k

9 wholesale accounts

Supplier invoices needing a person

Supplier	Invoice	Amount	Check against order
Northline Knitwear	NK-20417	$48,210	Price up 4.2%
Coastal Linen Co	CL-8831	$27,650	40 units short
Kestrel Freight	KF-55102	$6,940	No consignment
Orion Packaging	OP-11920	$15,300	Duplicate
Fernleaf Ceramics	FC-0762	$9,870	Matched
Summit Power	SP-40318	$12,480	Matched

Northline billed 4.2% above the agreed price on 1,900 units. Held for the buyer, not paid automatically.

Receipt to apply

Suggested matchBank transfer

$18,420 from Marlow & Finch pays three open invoices

Amounts sum to the cent across 3 invoices
Reference "MF SEPT" matches their last 6 payments
Remittance email found in the accounts inbox

ApplyChangeAccount back to $0 overdue

Overdue accounts to chase first

Gable Department Stores	$64,300	74 days
Northside Home Co	$38,150	52 days
Bayline Gifts	$21,900	47 days

Read 06:04 todayAP inbox · Bank feed · Purchase orders · XeroApproved bills post to Xero as drafts

Pipelines

Every source checked, cleaned and joined before a report or agent reads it

Run now

Pipelines

all green today

Rows today

402.8k

across 5 sources

Checks passed

148

counts, totals, duplicates

Revenue vs ledger

$0.00m

reconciled to Xero

Pipeline	From	Into	Schedule	Rows today	Status
Online orders	Shopify	orders	Hourly	18,240	Passed 06:04
Store sales	Lightspeed	store_sales	Hourly	9,880	Passed 06:00
Email events	Klaviyo	engagement	Daily	372,100	Passed 06:03
Service cases	Zendesk	service	Daily	410	Passed 06:02
General ledger	Xero	ledger	Daily	2,120	Passed 06:01
Customer identity	All of the above	customers	Daily	128,400	4 keys matched

Each run checks row counts, totals and duplicates, and reconciles revenue to the ledger before any report refreshes. A failed check holds the old numbers and alerts the owner.

Last run 06:04 todayRuns in your AWS account · us-east-1

Stores

FY26 · 38 stores · ranked by contribution, not sales

Back to P&L

Stores

37 open a full year

Store sales

$36.6m

+3.2% vs FY25

Store contribution

$11.8m

32.2% of sales

Store labour

$5.6m

15.3% of sales

Top and bottom stores

Store	Sales	Repeat	Contribution	Decision
Park Slope	$1.42m	74%	41.2%	Protect
Brooklyn	$1.31m	71%	38.9%	Replicate
Montclair	$0.96m	66%	34.0%	Hold
Hoboken	$1.58m	52%	19.4%	Fix labour
Stamford	$0.71m	44%	12.1%	Review lease
All 38 stores	$36.6m	63%	32.2%

Sales against contribution margin

Hoboken is #1 on sales and #31 on margin. Evenings bring 38% of its customers and 22% of its rostered hours.

ApproveMove 40 hours a week into the evening peakWorth $140k

Refreshed 06:04 todayPOS · Rostering · LedgerReconciles to the P&L store column

Cohorts

Share of each quarter's new customers who bought again, by months since their first order

Split by channel

New customers

68,000

last 6 quarters

Bought again in 3 months

41%

+5 pts Q1 FY26 vs Q1 FY25

Days to second order

median

Store-first vs online-first

1.4×

repeat rate at 12 months

First order	Customers	Month 0	3	6	9	12
Q1 FY25	9,800	100%	41%	34%	30%	27%
Q2 FY25	14,200	100%	38%	31%	27%	24%
Q3 FY25	8,900	100%	43%	36%	31%	28%
Q4 FY25	10,400	100%	44%	37%	33%
Q1 FY26	9,600	100%	46%	39%
Q2 FY26	15,100	100%	39%
Store-first	26,800	100%	48%	41%	37%	34%
Online-first	41,200	100%	37%	30%	26%	24%